"The Baby Bunch combines practicality with presentation," says Bryony Boxer, founder of The Baby Bunch along with her husband Simon Martin. "We wanted to create a gift that was attractive yet useful and offers everything a baby needs to get the best possible start in life."

Bryony and Simon developed The Baby Bunch after the birth of their son. They were grateful to friends and family who brought them thoughtful baby gifts; however, they realized that many of the practical presents they received were blandly packaged. They set out to create a beautiful gift that appeared exciting and unusual upon first glance yet offered parents’ functional pieces such as onesies, hats and bibs that they would need to help them through the first few months of their newborn's life.